職位描述
職責(zé)描述:
1. 負(fù)責(zé)官方微博、微信等平臺(tái)的日常內(nèi)容的撰寫(xiě)和運(yùn)營(yíng);
2. 收集、研究網(wǎng)絡(luò)熱點(diǎn)話題,結(jié)合新媒體特性,對(duì)微博、微信內(nèi)容的實(shí)時(shí)調(diào)整和更新;3. 負(fù)責(zé)微博、微信大型活動(dòng)方案的策劃、創(chuàng)意、執(zhí)行、運(yùn)營(yíng)以及匯報(bào)和總結(jié)。
4. 策劃組織線上大型合作活動(dòng)以及定向?qū)n}活動(dòng)的組織策劃執(zhí)行推廣,并做相應(yīng)的活動(dòng)評(píng)估報(bào)告和總結(jié)報(bào)告,同時(shí)負(fù)責(zé)微博微信媒體資源拓展,渠道運(yùn)營(yíng)及管理;
5. 分析同行業(yè)微博,微信內(nèi)容結(jié)構(gòu)及話題熱點(diǎn),調(diào)研目標(biāo)用戶群體喜好,在此基礎(chǔ)上定位客戶需求及喜好,增長(zhǎng)粉絲量;
6. 完成上級(jí)指定的其他工作;
任職要求:
1. 大專以上學(xué)歷,有1年以上相關(guān)工作經(jīng)驗(yàn);
2. 具有較強(qiáng)的新聞、熱點(diǎn)敏敢性,有較強(qiáng)的文案功底。
3. 有豐富的線上線下活動(dòng)推廣實(shí)戰(zhàn)經(jīng)驗(yàn),了解知識(shí)性媒體特點(diǎn),熟悉口碑營(yíng)銷(xiāo)的執(zhí)行操作流程;
4. 網(wǎng)感好,創(chuàng)意優(yōu),執(zhí)行力強(qiáng),有良好的策略思考能力并能獨(dú)立撰寫(xiě)方案,一定程度掌握?qǐng)D片處理軟件;
5. 知識(shí)面廣,思維活躍,工作主動(dòng),有責(zé)任感,能承受較大的工作壓力;
6. 對(duì)微博和微信運(yùn)營(yíng)成功案例者優(yōu)先;
7. 良好團(tuán)隊(duì)合作精神;較強(qiáng)的執(zhí)行力,獨(dú)立思考能力 ,觀察力和應(yīng)變能力;
8. 有教育行業(yè)背景、對(duì)行業(yè)有一定見(jiàn)解者優(yōu)先
企業(yè)介紹
BE Education was founded in 2003, The Headquarter is located in Shanghai, and there are branches in Beijing, Chengdu and Shenzhen. We have more than 100 excellent and talented employees.
BE offers a suite of programs, all of which share the same core values of integrity, expertise, and aspiration for excellence. Our programs are designed to complement each other and focus on offering ways for Chinese students to access international education.
Education Consulting and Summer Programs
BE Education Consulting helps students access to top international schools abroad. In addition, BE Education Consulting provides ancillary services, including student assessment, personal statement counseling, and progress tracking. BE operates proprietary summer programs which are hosted at top schools, colleges, and universities, including Harvard, MIT, Eton College, and Charterhouse.
Oxford International Colleges of China
BE develops and manages Oxford International Colleges of China (OIC). These exclusive English-language boarding high schools are aimed at Chinese nationals.
OIC offers a rigorous British A-levels curriculum and aims to place graduates into top English-language universities throughout the world. OIC immerses students in international education and prepares them for life overseas.
School Guide
BE has the cooperation with Hurun with the international education guides that are considered to be the authoritative source for information about foreign schools, colleges, and universities. In addition, The Schools Guides organize educational conferences and lectures promoting international education.
company website: www.behk.org
school website:www.chengduoic.com
www.czoic.com