職位描述
The Market Development Team is responsible for identifying and managing business opportunities in China. As an integral part of this team, the role of Food and Environmental Market Development Manager is to be responsible to work out China food and environmental marketing strategy from understanding of regulatory and industry trend, market development and expansion, manage key projects to fulfill Food and Environmental business target. And working with sales team on key thought leader management and business development.
Job will also include general marketing activities, new product positioning, sales tool preparation and updates, market intelligence, leading events and co-ordinate relevant internal functions for customer experience excellence.
The Market Development Team is responsible for identifying and managing business opportunities in China. From marketing strategy, planning to program execution. You will be required to manage the complete product portfolio and solutions for Food, include food safety, food QC, food research, Botanicals & Nutritional Supplements.
Responsibilites:
Customer and Market Insight:
-Understand regulatory trends and its impact for analytical instrument business. Work out strategic plan on market development of Food and Environmental business, including food safety, food, QC, food research, Botanicals & Nutritional Supplements.
-Solicit and consolidate input from key customers and field staffs within each region for keen understanding of China food market. Including customer needs, current and new market opportunities, customer’s purchasing criteria and process.
-Provide market information, where required, to support the revenue planning, monthly forecast processes, and divisional quarterly reviews.
- Monthly review the execution of marketing projects, including business, opportunities, business forecast and marketing events analysis.
Strategic and Tactical Planning:
-Work with the regional operations to develop strategic s and drive the strategy execution within China.
-Work out e-marketing programs for food market including messaging, preferred advertising medium and appropriate customer channels.
Marketing Program Execution:
-Planning and execution of marketing communications/promotions including both online and off-line activities, webinars and collateral, product bundles, etc.
-Monthly sales tool update.
Qualifications:
- Consistently maintain a high level of energy and enthusiasm.
- Experience & knowledge in food safety/food QC testing, including regulation, government food safety supervision system.
- Ability to express ideas clearly and concisely orally and in writing.
- Able to work effectively across functional groups or geographies to meet aggressive schedules.
- Good project management capability
- Over 5 years experience in food safety industry. Sales or marketing experiences are preferred.
企業(yè)介紹
沃特世公司創(chuàng)始于1958年,是全球領(lǐng)先的分析實(shí)驗(yàn)室技術(shù)開(kāi)發(fā)商及制造商。沃特世專(zhuān)注于推動(dòng)當(dāng)今前沿分析實(shí)驗(yàn)室技術(shù)的應(yīng)用,包括液相色譜、質(zhì)譜和相關(guān)化學(xué)耗材及信息化解決方案。
自上世紀(jì)80年代進(jìn)入中國(guó)以來(lái),沃特世的規(guī)模與實(shí)力與日俱增,在大陸及香港、臺(tái)灣均設(shè)有運(yùn)營(yíng)中心,擁有四百多名本地員工,并在上海、北京、廣州、成都設(shè)立實(shí)驗(yàn)中心和培訓(xùn)中心。
自2003年成立沃特世科技(上海)有限公司以來(lái),今天的中國(guó)已成為沃特世全球營(yíng)收僅次于美國(guó)的第二大市場(chǎng)。作為分析科學(xué)家的理想合作伙伴,沃特世始終堅(jiān)持提高本地技術(shù)能力、支持本地技術(shù)人才培育,并推動(dòng)制藥、食品安全、健康科學(xué)、環(huán)境保護(hù)等相關(guān)行業(yè)標(biāo)準(zhǔn)和法規(guī)的建立和完善。
憑借出眾的人才與全球布局,沃特世已經(jīng)為其商業(yè)合作伙伴創(chuàng)造了顯著的價(jià)值,并致力于滿足廣大中國(guó)消費(fèi)者對(duì)更美好生活的需求。