職位描述
The China Market Development team is primarily responsible for identifying and managing business opportunities for the country organizations in this region. As an integral part of this team, the role of Marketing Services is to provide strategic insights on tactics and projects execution on brand building, leads generation, etc. Waters is actively seeking a motivated individual as our Digital Marketing Supervisor, who would work closely with the Marcom Manager to create and execute effective marketing tactics that build brand, support the sales process and generate leads.
Responsibilities
- Responsible for website maintenance, online campaign execution, social media, etc. make sure all digital platform monitored and support to get data analysis ready for digital reports, able to organize variety resources to meet KPI and achieve sustainable improvement. Follow approval process with OS HQ and ensuring the implementation of the Corporate Design Guidelines on all levels
- Work closely with Online Experts at HQ to develop and support the online/web strategy for Greater China
- Prepare market research to analyse competitor tendency and provide insights for business decisions
- Work in close collaboration with the media team & HQ to optimize the strategy in terms of SEO recommendations
- Manage the search budget within Media Budget
- Identify search engine marketing business opportunities based on competitive research, industry data/trends and key performance metrics of current marketing campaigns
- Act as the search subject expert, tying in social media marketing and content strategies to relevant networks
- Build search engine volume and efficiency forecasts, making recommendations on keywords ion, liaising with the HQ and Local Agency
- Propose and execute 360 degree digital campaign (social media, digital display, SEO/SEM) to promote brand website and we-boutique for e-commerce business.
- Closely monitor e-commerce performance by providing insightful tracking and data analysis
- Update latest trend in e-commerce such as competitions , new e-commerce platform for industry nationally and internationally.
Qualifications
- Bachelor degree in marketing, communications, journalism or related discipline. Majored in Public Relations, marketing is preferred
- 5+ years marketing communication working experience in B2B/multi-national company/PR agency/marketing service agency
- 5+ years digital marketing experience (includes Website, e-promotions, SEO/PPC etc.), experience on tele-marketing management will be a plus
- Integrated digital marketing & media relationship management skill with proven track record is necessary
- Ability to thrive in a fast-paced, dynamic and deadline-driven environment
- Fluent oral and written communication skills in Chinese & English
企業(yè)介紹
沃特世公司創(chuàng)始于1958年,是全球領(lǐng)先的分析實驗室技術(shù)開發(fā)商及制造商。沃特世專注于推動當(dāng)今前沿分析實驗室技術(shù)的應(yīng)用,包括液相色譜、質(zhì)譜和相關(guān)化學(xué)耗材及信息化解決方案。
自上世紀(jì)80年代進入中國以來,沃特世的規(guī)模與實力與日俱增,在大陸及香港、臺灣均設(shè)有運營中心,擁有四百多名本地員工,并在上海、北京、廣州、成都設(shè)立實驗中心和培訓(xùn)中心。
自2003年成立沃特世科技(上海)有限公司以來,今天的中國已成為沃特世全球營收僅次于美國的第二大市場。作為分析科學(xué)家的理想合作伙伴,沃特世始終堅持提高本地技術(shù)能力、支持本地技術(shù)人才培育,并推動制藥、食品安全、健康科學(xué)、環(huán)境保護等相關(guān)行業(yè)標(biāo)準(zhǔn)和法規(guī)的建立和完善。
憑借出眾的人才與全球布局,沃特世已經(jīng)為其商業(yè)合作伙伴創(chuàng)造了顯著的價值,并致力于滿足廣大中國消費者對更美好生活的需求。