職位描述
惠靈頓中國杭州校區(qū)座落于杭州蕭山科技城的國際教育園,包括杭州市蕭山區(qū)惠立學(xué)校、惠立幼兒園和杭州外籍人員子女學(xué)校。學(xué)校有一套完善的幸福關(guān)懷體系貫穿各個(gè)學(xué)段,為學(xué)生提供全人教育,致力于培養(yǎng)具備優(yōu)質(zhì)綜合才能的惠立學(xué)生,使其能適應(yīng)日新月異的世界并茁壯成長.杭州惠靈頓校區(qū)現(xiàn)招聘一位市場部經(jīng)理,直接匯報(bào)市場及招生總監(jiān):工作職責(zé):文案攥寫,運(yùn)營社交媒體,投放廣告并監(jiān)測廣告投放效果,根據(jù)數(shù)據(jù)調(diào)整廣告內(nèi)容的投放策略,市場部團(tuán)隊(duì)管理等,詳細(xì)工作內(nèi)容及職責(zé)英文介紹崗位要求:1. 本科及以上學(xué)歷2. 5-8年相關(guān)工作經(jīng)驗(yàn)3. 英文流利,可交流及用于工作4. 有外企或合資公司,國際學(xué)校經(jīng)驗(yàn)者優(yōu)先5. 有文案撰寫經(jīng)驗(yàn)和團(tuán)隊(duì)管理經(jīng)驗(yàn)福利待遇:1. 20天年假,中外節(jié)假日;2. 六險(xiǎn)一金,年度體檢,節(jié)假日福利;3. 免費(fèi)員工班車及工作日午餐等;3. 國際化工作環(huán)境,人文關(guān)懷,扁平化管理;KEY RESPONSIBILITIES:?Assist the Director of Marketing and Admissions on the strategic development of the marketing plan for Wellington College Hangzhou and implementing initiatives with measurable results.?Implement the communication and marketing strategy collaborating with the school team and Central Office.?Develop holistic annual content plan and marketing campaigns to position Wellington College Hangzhou as the ultra-premium brand of bilingual and international education in Hangzhou and Zhejiang province.?Harness good relationships with media (printing, website portal, social media), community partners, and the Wellington College Hangzhou community through regular communications and activities to create a positive ‘word of mouth’.?Update content on school six school websites to generate traffic and enquiries to achieve the admission enrolment target.?Manage regular content production, including copywriting and short videos, through Wellington College Hangzhou social media accounts, to build up the brand awareness and increase enrollment number.?Coordinate and help organise events for marketing and admissions on and off campus, such as but not limited to school open days (offline and online) educational exhibitions and partner events to build up the brand awareness and increase enrolment number.?Create and develop marketing collaterals for Wellington College Hangzhou to support admission enrolment and school operation.?Assist the Director of Admissions and Marketing to develop marketing reports for planning and ****uation.?Build and develop marketing team members for Wellington College Hangzhou.?Be responsible for other marketing daily tasks assigned by the Line Manager.
企業(yè)介紹
杭州惠立學(xué)校坐落于杭州市蕭山區(qū)科技城,是惠靈頓中國集團(tuán)旗下的雙語學(xué)校,包括惠立學(xué)校及惠立幼兒園。杭州校區(qū)成立于2018年,致力于在浙江省課程大綱基礎(chǔ)上,融合惠靈頓價(jià)值觀與特質(zhì),為2到18歲學(xué)生提供一流品質(zhì)的雙語教育。實(shí)現(xiàn)惠立獨(dú)特的教育理念,充分激發(fā)學(xué)生的求知欲及對(duì)學(xué)習(xí)的熱忱。惠立學(xué)校將讓高品質(zhì)的教育惠及家庭,以“愛”為源,以“德”為本,為社會(huì)培養(yǎng)符合時(shí)代需求的、秉承優(yōu)良傳統(tǒng)價(jià)值觀并具有五大惠立特質(zhì)的軟技能人才。 惠靈頓外籍子女學(xué)校杭州校區(qū)與杭州惠立學(xué)校共同建立于2018年,為從2至18歲的外籍子女提供優(yōu)質(zhì)的國際化教學(xué)。兩所學(xué)校共享同一校區(qū)。 更多信息請(qǐng)參見學(xué)校官網(wǎng):惠立學(xué)校惠立幼兒園惠靈頓