職位描述
Job Responsibilities崗位職責(zé)1.Responsible for drafting and formulating media communication-related policies and management procedures.起草和制定媒體傳訊相關(guān)制度和管理流程;2.Responsible for conceptualizing news content, including special reports or news articles related to university project development.構(gòu)思新聞報(bào)道內(nèi)容,包括有關(guān)港城大(東莞)項(xiàng)目發(fā)展的專題報(bào)道或者新聞文章; 3.Responsible for writing, editing, and proofreading bilingual materials (English and Chinese) for promoting the international branding of the university.撰寫、編輯和審校港城大(東莞)國際品牌推廣的中英雙語材料,包括但不限于故事、新聞文章、簡報(bào)、新聞稿、社交媒體信息發(fā)布、網(wǎng)頁內(nèi)容、活動推廣以及視頻腳本; 4.Establish and manage the university's official media platforms, such as the official website, WeChat Official Account, and Weibo.建立和管理港城大(東莞)的官方媒體平臺,如官方網(wǎng)站、微信公眾號和官方微博等;5.Establish and expand media relationships, report, plan, and execute public relations and promotional activities for the university. Prepare media materials and organize press conferences, coordinate media interviews and visits.建立、維護(hù)和拓展媒體關(guān)系,與媒體保持有效協(xié)作,報(bào)道、策劃和執(zhí)行有關(guān)港城大(東莞)的公關(guān)宣傳活動,準(zhǔn)備媒體資料并組織新聞發(fā)布會,協(xié)調(diào)安排媒體采訪和參觀;6.Responsible for strengthening cooperation and contacts with various sectors to enhance the university's image. Promote the university's achievements, mission, and values to various sectors through various activities.負(fù)責(zé)加強(qiáng)與各界的合作及聯(lián)系,以提升大學(xué)的形象。通過大學(xué)網(wǎng)站、媒體、活動、接待及參觀等,向各界宣揚(yáng)大學(xué)的成就、宗旨及使命; 7.Organize and analyze data on resources such as advertisements and news coverage. Use the data to monitor and adjust media promotions, and generate analytical reports.對已投放廣告和新聞報(bào)道等資源數(shù)據(jù)進(jìn)行整理分析,根據(jù)數(shù)據(jù)對媒體推廣進(jìn)行把控和調(diào)整,并形成分析報(bào)告; 8.Capable of quickly and actively communicating with relevant media, providing crisis public relations ****s, and handling them properly.具備危機(jī)公關(guān)意識,能及時與相關(guān)媒體進(jìn)行積極溝通,進(jìn)行危機(jī)公關(guān)預(yù)警及妥善處理;9.Responsible for the management and maintenance of multimedia archives.負(fù)責(zé)多媒體檔案的管理和維護(hù); 10.Lead the team in developing and establishing good government relationships.帶領(lǐng)團(tuán)隊(duì)發(fā)展和建立良好的政府關(guān)系; 11.Complete other tasks assigned by superiors.完成上級交辦的其他工作任務(wù)。Requirements任職要求1.Bachelor's degree or above in journalism, communication, marketing, or other related fields.新聞、傳播、市場營銷或其他相關(guān)專業(yè)本科及以上學(xué)歷; 2.Over 12 years of work experience and management experience in media relations, large-scale event organization, and marketing communication.12年以上媒體關(guān)系、大型活動組織和營銷傳播方面工作經(jīng)驗(yàn)和管理經(jīng)驗(yàn); 3.Extensive experience and a proven track record in media relations, large-scale event organization, brand promotion, marketing, and social media applications.在媒體關(guān)系、大型活動組織、品牌推廣和市場營銷以及社交媒體應(yīng)用方面有豐富的經(jīng)驗(yàn)和良好的業(yè)績記錄; 4.Excellent written and spoken Chinese and English.優(yōu)秀的中英文寫作能力; 5.Priority will be given to candidates with experience as news professionals, familiarity with higher education in mainland China, and experience in branding and marketing for large companies.有新聞工作者工作經(jīng)驗(yàn)、熟悉中國內(nèi)地高等教育并有大型企業(yè)品牌和營銷經(jīng)驗(yàn)的優(yōu)先考慮。此崗位需要英文面試+筆試
企業(yè)介紹
香港城市大學(xué)(簡稱港城大)作為香港高等教育的重要一員,致力與內(nèi)地院校及科研機(jī)構(gòu)拓展深入的合作關(guān)系。為貫徹落實(shí)《粵港澳大灣區(qū)發(fā)展規(guī)劃綱要》,深化粵港澳創(chuàng)新合作,港城大更將粵港澳大灣區(qū)的辦學(xué)計(jì)劃納入大學(xué)整體規(guī)劃之中,為優(yōu)化大灣區(qū)高等教育布局結(jié)構(gòu)、聚集高端人才、建設(shè)國際科技創(chuàng)新中心做出貢獻(xiàn)。港城大于2020年初與東莞市人民政府和東莞理工學(xué)院就合作辦學(xué)事宜達(dá)成共識并簽署了合作協(xié)定,擬在松山湖共同申辦成立一所具有獨(dú)立法人資格的合作辦學(xué)機(jī)構(gòu)“香港城市大學(xué)(東莞)”[簡稱港城大(東莞)]。以合辦雙方優(yōu)勢學(xué)科為基礎(chǔ)、結(jié)合粵港澳大灣區(qū)及國家產(chǎn)業(yè)發(fā)展需求,港城大(東莞)主要圍繞計(jì)算機(jī)科學(xué)、人工智能與數(shù)據(jù)科學(xué)、高端電子信息、生物醫(yī)學(xué)工程、智能制造、先進(jìn)材料、新能源、土木與建筑工程及數(shù)字經(jīng)濟(jì)等前沿領(lǐng)域開展辦學(xué)。港城大(東莞)將秉承港城大“教研合一”的辦學(xué)理念,引入港城大學(xué)術(shù)標(biāo)準(zhǔn)實(shí)現(xiàn)“兩校一質(zhì)”,將“創(chuàng)新無限”作為立校引擎融入人才培養(yǎng)全過程,致力于培養(yǎng)具有國際競爭力的卓越人才。2022年6月,香港城市大學(xué)(東莞)獲教育部批準(zhǔn)籌備設(shè)立。同年11月,香港城市大學(xué)(東莞)(籌)正式注冊成立,擔(dān)負(fù)起港城大(東莞)的籌建工作,現(xiàn)各項(xiàng)工作正在穩(wěn)妥有序推進(jìn)中。