職位描述
一、崗位職責(zé):1、根據(jù)公司市場(chǎng)戰(zhàn)略需求、品牌定位以及目標(biāo)客戶群體分析,負(fù)責(zé)新媒體平臺(tái)的整體品牌日常運(yùn)營推廣及策劃工作(包括但不限于官網(wǎng)、公眾號(hào)、微博、抖音、快手、B站等),對(duì)市場(chǎng)熱點(diǎn)保持關(guān)注,快速反饋、制定話題宣傳,產(chǎn)出具傳播影響力和市場(chǎng)推廣價(jià)值的內(nèi)容策劃文案輸出、線上及線下活動(dòng)策劃方案,實(shí)現(xiàn)目標(biāo)客戶群體數(shù)量的增長和引流;2、能夠獨(dú)立分析并整理自己負(fù)責(zé)的品牌運(yùn)營數(shù)據(jù),跟蹤推廣效果,撰寫運(yùn)營報(bào)告,同時(shí)收集、分析其他新媒體運(yùn)營的優(yōu)秀案例和數(shù)據(jù),為公司運(yùn)營策略提供有效依據(jù),根據(jù)數(shù)據(jù)分析及時(shí)調(diào)整內(nèi)容策略,以提升客戶閱讀品質(zhì),增加客戶黏性為導(dǎo)向產(chǎn)出優(yōu)質(zhì)內(nèi)容;3、熟悉主流新媒體各平臺(tái)玩法,包括但不限于微信公眾號(hào)、抖音、微信視頻號(hào)等;二、任職要求:1、 28-35歲,本科及以上學(xué)歷,市場(chǎng)營銷、廣告學(xué)、新聞學(xué)、媒介傳播學(xué)等專業(yè)者優(yōu)先;2、對(duì)時(shí)下新媒體傳播熱點(diǎn)敏感,并具備能融通應(yīng)用熱點(diǎn)傳播的思維;3、 能夠準(zhǔn)確捕捉公司行業(yè)優(yōu)勢(shì)和產(chǎn)品亮點(diǎn),挖掘用戶痛點(diǎn)、品牌調(diào)性后輸出策劃思路;4、 文字功底扎實(shí),語言表達(dá)能力生動(dòng)、簡練,有創(chuàng)新,思維敏捷,洞察力強(qiáng);5、具備良好的職業(yè)素養(yǎng),有強(qiáng)烈的責(zé)任心,有激情,有進(jìn)取心,有較強(qiáng)的團(tuán)隊(duì)合作精神。
企業(yè)介紹
麗林維育禮雅學(xué)校是「小學(xué)—初中」九年一貫制優(yōu)質(zhì)雙語學(xué)校,由香港滬江維多利亞學(xué)校(VSA)總校長孔美琪博士同時(shí)出任總校長。維多利亞教育機(jī)構(gòu)1965年創(chuàng)辦于香港,以學(xué)術(shù)卓越、品格優(yōu)秀及青少年個(gè)人多元素質(zhì)培養(yǎng)而著名,并于1998年由孔美琪博士引入內(nèi)地,成立維多利亞(中國)教育集團(tuán),如今已積累了超過二十年的兩地辦學(xué)經(jīng)驗(yàn),對(duì)兩地的辦學(xué)特色和落實(shí)課程深有體會(huì)。麗林維育禮雅學(xué)校植根于國家課程,借鑒IB教學(xué)的過程和方法,融合二者教育精髓(尊師重教與嚴(yán)謹(jǐn)治學(xué)的中國教育、探究式及跨學(xué)科學(xué)習(xí)的前沿教學(xué)理念),延續(xù)維多利亞五十多年“一師,一語言”的沉浸式雙語教學(xué)經(jīng)驗(yàn),實(shí)行“中英文雙班主任制”教學(xué)。我們旨在結(jié)合深港兩地的教育優(yōu)勢(shì)和城市特色,以培養(yǎng)“明德向善”的終身學(xué)習(xí)者,造就擁有中國情懷,包容世界與他人共建人類命運(yùn)共同體的未來領(lǐng)袖為目標(biāo)。Shenzhen Victoria Park Academy is a K9 bilingual school founded by Victoria (China) Education Group in Mainland China. Dr. Maggie Koong, the Head of Academy of Victoria Shanghai Academy (VSA), will lead Victoria Park Academy as Chief Principal. Victoria Education was managed in Hong Kong in 1965, and was introduced to the Mainland in 1998 by Dr. Maggie Koong and soon after the Victoria (China) Education Group was established.Victoria Park Academy is an IB School that integrates two independent yet complementary educational philosophies. It immerses Chinese educational traditions with inquiry-based learning. The Academy offers immersive bilingual education - one teacher, one language. All students will be taught by two class teachers, one specializing in Mandarin Chinese and the other in English. The unique curriculum system and the established campus culture aims to combine the educational strengths and urban characteristics of Shenzhen and Hong Kong to cultivate future learners who are caring, driven, daring, and persevering. We strive to serve our purpose of empowering the students with Chinese heritage and a global vision.