本協(xié)議由_________公司（以下稱為許可方）和_________（以下稱為被許可方）于_________年_________月_________日簽訂。
鑒于許可方擁有具有一定價(jià)值并經(jīng)注冊(cè)的商標(biāo)和服務(wù)標(biāo)志，且擁有并可出售其他如附文第一節(jié)所述的許可方財(cái)產(chǎn)，其中包括“商標(biāo)”。這一商標(biāo)在廣播或電視中經(jīng)常使用，并出現(xiàn)在各種促銷和廣告業(yè)務(wù)中，得到公眾的廣泛認(rèn)可，在公眾印象中與許可方有密切關(guān)系；
鑒于被許可方意于在制造、出售、分銷產(chǎn)品時(shí)使用這一商標(biāo)；
因此考慮到雙方的保證，達(dá)成如下協(xié)議：
一、授與許可
　　1．產(chǎn)品
　　　　根據(jù)以下規(guī)定的條款，許可方授與被許可方，被許可方接受單獨(dú)使用這一商標(biāo)的許可權(quán)力，且只在制造和出售、分銷以下產(chǎn)品時(shí)使用。
_________（加入產(chǎn)品描述）
　　2．地域
　　　　許可協(xié)議只在_________地區(qū)有效。被許可方同意不在其他地區(qū)直接或間接使用或授權(quán)使用這一商標(biāo)，且不在知情的情況下向有意或有可能在其他地區(qū)出售協(xié)議下產(chǎn)品的第三者銷售該產(chǎn)品。
　　3．期限
　　　　許可協(xié)議自_________日生效，如未提前終止，至_________日期滿。若滿足協(xié)議條件，本協(xié)議期限每年自動(dòng)續(xù)展，直至最后一次續(xù)展終止于_________年12月31日。始于_________年12月31日，本許可協(xié)議在每一期末自動(dòng)續(xù)展一年，到下一年的12月31日止，除非一方在協(xié)議到期前30天以前書面通知另一方終止協(xié)議的執(zhí)行。
二、付款方式
　　1．比例
　　　　被許可方同意向許可方支付其或其附屬公司、子公司等出售協(xié)議產(chǎn)品的凈銷售額的_________％作為使用費(fèi)。“凈銷售額”指總銷售額減去數(shù)量折扣和利潤(rùn)，但不包括現(xiàn)金折扣和不可收帳目折扣。在制造、出售或利用產(chǎn)品時(shí)的費(fèi)用均不可從被許可方應(yīng)支付的使用費(fèi)中折扣。被許可方同意如向其他許可方支付更高的使用費(fèi)或更高比例的許可使用費(fèi)，將自動(dòng)馬上適用于本協(xié)議。
　　2．最低限度使用費(fèi)
　　　　被許可方同意向許可方支付最低限度使用費(fèi)_________美元，作為對(duì)合同第一期應(yīng)支付使用費(fèi)的最低保證，上述最低限度使用費(fèi)將在第一期的最后一天或此前支付。在協(xié)議簽字時(shí)支付的預(yù)付款將不包括在內(nèi)。此最低限度使用費(fèi)在任何情況下都不會(huì)再歸還給被許可方。
　　3．定期報(bào)告
　　　　第一批協(xié)議產(chǎn)品裝運(yùn)后，被許可方應(yīng)立即向許可方提供完整、精確的報(bào)告，說明被許可方在前一期售出的產(chǎn)品數(shù)量、概況、總銷售額、詳細(xì)列明的總銷售額折扣、凈銷售額及前一期中的利潤(rùn)。被許可方將使用后附的，由許可方提供給其的報(bào)告樣本。無論被許可方在前一期中是否銷售了產(chǎn)品，均應(yīng)向許可方提供報(bào)告。
　　4．使用費(fèi)支付
　　　　除上述最低使用費(fèi)以外的使用費(fèi)需在銷售期后_________日交付，同時(shí)提交的還有上述要求的報(bào)告。許可方接受被許可方按協(xié)議要求提供的報(bào)告和使用費(fèi)（或兌現(xiàn)支付使用的支票）后，如發(fā)現(xiàn)報(bào)告或支付中有不一致或錯(cuò)誤，可以在任何時(shí)間提出質(zhì)疑，被許可方需及時(shí)改正、支付。支付應(yīng)用美元。在許可地內(nèi)的應(yīng)繳國(guó)內(nèi)稅由被許可方支付。
三、專有權(quán)
　　1．除非許可方認(rèn)可在協(xié)議有效期內(nèi)不在協(xié)議有效區(qū)域內(nèi)再授與別人銷售第一節(jié)所述產(chǎn)品時(shí)使用這一商標(biāo)，本協(xié)議不限制許可方授與其他人使用這一商標(biāo)的權(quán)力。
　　2．協(xié)議規(guī)定如果許可方向被許可方提出購買第一節(jié)所述產(chǎn)品，用于獎(jiǎng)勵(lì)、贈(zèng)給或其他促銷安排，被許可方有10天時(shí)間決定是否同意。如果被許可方在10天內(nèi)未接受這一要求，許可方有權(quán)通過其他生產(chǎn)者進(jìn)行獎(jiǎng)勵(lì)、贈(zèng)給或其他促銷安排。在這種情況下，當(dāng)其他生產(chǎn)者的價(jià)格比許可方向被許可方支付的高時(shí)，被許可方有3天時(shí)間去滿足生產(chǎn)者生產(chǎn)此種產(chǎn)品的要求。被許可方保證在未得到許可方書面同意前，不把協(xié)議產(chǎn)品與其他產(chǎn)品或服務(wù)一起作為獎(jiǎng)勵(lì)，不與其他作為獎(jiǎng)勵(lì)的產(chǎn)品或服務(wù)一起出售協(xié)議產(chǎn)品。
四、信譽(yù)
　　被許可方承認(rèn)與該商標(biāo)相關(guān)聯(lián)的信譽(yù)的價(jià)值，確認(rèn)這一商標(biāo)、相關(guān)權(quán)力及與該商標(biāo)相關(guān)聯(lián)的信譽(yù)只屬于許可方，這一商標(biāo)在公眾印象中有從屬的含義。
五、許可方的所有權(quán)及許可方權(quán)利的保護(hù)
　　1．被許可方同意在協(xié)議有效期內(nèi)及其后，不質(zhì)疑許可方就該商標(biāo)享有的所有權(quán)和其他權(quán)利，不質(zhì)疑本協(xié)議的有效性。如果許可方能及時(shí)收到索賠和訴訟的通知，許可方保護(hù)被許可方，使其不受僅由本協(xié)議所授權(quán)的商標(biāo)使用引起的索賠和訴訟的損害，許可方可選擇就這樣的訴訟進(jìn)行辯護(hù)。在未得到許可方的同意之前，不應(yīng)就這樣的索賠和訴訟達(dá)成解決辦法。
　　2．被許可方同意向許可方提供必要的幫助來保護(hù)許可方就該商標(biāo)擁有的權(quán)利。許可方根據(jù)自己的意愿，可以自己的名義、被許可方的名義或雙方的名義針對(duì)索賠和訴訟應(yīng)訴。被許可方在可知范圍內(nèi)將書面告知許可方就協(xié)議產(chǎn)品的商標(biāo)的侵權(quán)和仿制行為；只有許可方有權(quán)決定是否對(duì)這樣的侵權(quán)和仿制行為采取行動(dòng)。若事先未得到許可方的書面同意，被許可方不應(yīng)就侵權(quán)和仿制行為提出訴訟或采取任何行動(dòng)。
六、被許可方提供的保證及產(chǎn)品責(zé)任保險(xiǎn)
　　被許可方負(fù)責(zé)為自己和／或許可方就其非經(jīng)授權(quán)使用協(xié)議產(chǎn)品商標(biāo)、專利、工藝、設(shè)計(jì)思想、方法引起的索賠、訴訟或損失，就其他行為或產(chǎn)品瑕疵導(dǎo)致的索賠、訴或損失進(jìn)行辯護(hù)，并使許可方免受損失。被許可方將自己負(fù)擔(dān)費(fèi)用，向一家在_________地區(qū)有經(jīng)營(yíng)資格的保險(xiǎn)公司承保產(chǎn)品責(zé)任險(xiǎn)，為許可方（同時(shí)也為被許可方）因產(chǎn)品瑕疵導(dǎo)致的索賠、訴訟或損失提供合理的保護(hù)。被許可方將向許可方提交以許可方為被保險(xiǎn)人的已付款保險(xiǎn)單，在此基礎(chǔ)上，許可方才能同意產(chǎn)品出售。如果對(duì)保險(xiǎn)單有所改動(dòng)，需事先得到許可方的同意。許可方有權(quán)要求被許可方向其提供新的保險(xiǎn)單。許可方一詞包括其官員、董事、代理人、雇員、下屬和附屬機(jī)構(gòu)，名字被許可使用的人，包裝制造人，名字被許可使用的廣播、電視節(jié)目制作人，節(jié)目轉(zhuǎn)播臺(tái)，節(jié)目主辦者和其廣告代理，及這些人的官員、董事、代理人和雇員。
七、商品質(zhì)量
　　被許可方同意協(xié)議產(chǎn)品將符合高標(biāo)準(zhǔn)，其式樣、外觀和質(zhì)量將能發(fā)揮其最好效益，將保護(hù)并加強(qiáng)商標(biāo)名譽(yù)及其代表的信譽(yù)。同時(shí)協(xié)議產(chǎn)品的生產(chǎn)、出售、分銷將遵守適用的聯(lián)邦、州、地方法律，并不得影響許可方、其計(jì)劃及商標(biāo)本身的名聲。為了達(dá)到這一目標(biāo)，被許可方應(yīng)在出售協(xié)議產(chǎn)品之前，免費(fèi)寄給許可方一定量的產(chǎn)品樣品，其包裝紙箱、集裝箱和包裝材料，以取得許可方的書面同意。協(xié)議產(chǎn)品及其紙箱、集裝箱和包裝材料的質(zhì)量和式樣需得到許可方的同意。向許可方提交的每份產(chǎn)品在得到其書面同意前不能視作通過。樣品按本節(jié)所述得到同意后，被許可方在未得到許可方的書面同意前不能做實(shí)質(zhì)變動(dòng)。而許可方除非提前60天書面通知被許可方，不能撤銷其對(duì)樣品的同意。在被許可方開始出售協(xié)議產(chǎn)品后，應(yīng)許可方的要求，將免費(fèi)向許可方提供不超過_________件的隨機(jī)抽樣樣品及相關(guān)的紙箱、包裝箱和包裝材料。
八、標(biāo)簽
　　1．被許可方同意在出售許可合同項(xiàng)下產(chǎn)品或在產(chǎn)品廣告、促銷和展示材料中將根據(jù)第一節(jié)附文中商標(biāo)權(quán)第五、六條的規(guī)定標(biāo)明“注冊(cè)商標(biāo)_________公司_________年”，或其他許可方要求的標(biāo)志。如果產(chǎn)品、或其廣告、促銷、展示材料含有商標(biāo)或服務(wù)標(biāo)志，應(yīng)標(biāo)明注冊(cè)的法律通知及申請(qǐng)。如果產(chǎn)品在市場(chǎng)出售時(shí)其包裝紙箱、集裝箱或包裝材料上帶有商標(biāo)，在上述物品上也應(yīng)標(biāo)明相應(yīng)標(biāo)志。被許可方在使用小牌、標(biāo)簽、標(biāo)記或其他標(biāo)志時(shí)，在廣告、促銷和展示材料中標(biāo)明商標(biāo)，需事先得到許可方的同意。許可方的同意不構(gòu)成此協(xié)議下許可方權(quán)力和被許可方責(zé)任的放棄。
　　2．被許可方同意與許可方真誠合作，確保和維護(hù)許可方（或許可方的授與人）對(duì)商標(biāo)擁有的權(quán)力。如果商標(biāo)、產(chǎn)品、相關(guān)材料事先未注冊(cè)，被許可方應(yīng)許可方的要求，由許可方承擔(dān)費(fèi)用，以許可方的名義對(duì)版權(quán)、商標(biāo)、服務(wù)標(biāo)志進(jìn)行恰當(dāng)注冊(cè)，或應(yīng)許可方的要求，以被許可方自己的名義注冊(cè)。但是，雙方確認(rèn)本協(xié)議不能視作向被許可方轉(zhuǎn)讓了任何與商標(biāo)有關(guān)的權(quán)利、所有權(quán)和利益。雙方確認(rèn)除根據(jù)本許可協(xié)議，被許可方享有嚴(yán)格按協(xié)議使用商標(biāo)的權(quán)利外，其他相關(guān)權(quán)利都由許可方保留。被許可方同意協(xié)議終止或期滿時(shí)，將其已獲得的或在執(zhí)行協(xié)議項(xiàng)下行為而獲得的有關(guān)商標(biāo)的一切權(quán)利、權(quán)益、信譽(yù)、所有權(quán)等交回給許可方。被許可方將采取一切許可方要求的方式來完成上述行為。此種交回的權(quán)利范圍只能基于本協(xié)議或雙方的契約而產(chǎn)生。
　　3．被許可方同意其對(duì)商標(biāo)的使用不損害許可方的利益，而且不因?yàn)槠涫褂迷撋虡?biāo)而取得關(guān)于商標(biāo)的任何權(quán)利。
九、促銷資料
　　1．在任何情況下，被許可方如果期望得到本協(xié)議產(chǎn)品的宣傳材料，那么生產(chǎn)該宣傳材料的成本和時(shí)間由被許可方承擔(dān)。所有涉及本協(xié)議商標(biāo)或其復(fù)制品的宣傳材料的產(chǎn)權(quán)應(yīng)歸被許可方所有，盡管該宣傳材料可能由被許可方發(fā)明或使用，而許可方應(yīng)有權(quán)使用或?qū)⑵湓S可給其他方。
　　2．許可方有權(quán)，但沒有義務(wù)使用本協(xié)議商標(biāo)或被許可方的商標(biāo)，以使本協(xié)議商標(biāo)、許可方或被許可方或其項(xiàng)目能夠完滿或卓越。許可方?jīng)]有義務(wù)繼續(xù)在電臺(tái)或電視臺(tái)節(jié)目中宣傳本協(xié)議商標(biāo)或其數(shù)字、符號(hào)或設(shè)計(jì)等。
　　3．被許可方同意，在沒有得到許可方的事先書面批準(zhǔn)的情況下，不在電臺(tái)或電視臺(tái)作使用本協(xié)議商標(biāo)的產(chǎn)品的宣傳或廣告。許可方可以自由決定同意批準(zhǔn)或不批準(zhǔn)。
十、分銷
　　1．被許可方同意將克盡勤勉，并且持續(xù)制造、分銷或銷售本協(xié)議產(chǎn)品，而且還將為此做出必要和適當(dāng)?shù)陌才拧?br />　　2．被許可方在沒有得到許可方的書面同意前，不得將本協(xié)議產(chǎn)品銷售給那些以取傭金為目的的、有可能將本協(xié)議產(chǎn)品當(dāng)作促銷贈(zèng)品的、以促進(jìn)其搭售活動(dòng)目的的及銷售方式有問題的批發(fā)商、零售商、零售店及貿(mào)易商等。
十一、會(huì)計(jì)記錄
　　被許可方同意建立和保留所有有關(guān)本協(xié)議項(xiàng)下交易活動(dòng)的會(huì)計(jì)帳本和記錄。許可方或其全權(quán)代表有權(quán)在任何合理的時(shí)間內(nèi)查詢?cè)摃?huì)計(jì)帳本或記錄及其它所有與交易有關(guān)的、在被許可方控制之下的文件和資料。許可方或其全權(quán)代表為上述目的可摘錄其的內(nèi)容。應(yīng)許可方的要求，被許可方應(yīng)自行承擔(dān)費(fèi)用，將其至許可方提出要求之日止的所有銷售活動(dòng)情況，包括數(shù)量、規(guī)格、毛價(jià)格和凈價(jià)格等以獨(dú)立的、公開帳本方式，向被許可方提供一份詳細(xì)的會(huì)計(jì)報(bào)告申明。所有的會(huì)計(jì)帳本和記錄應(yīng)保留至本協(xié)議終止兩年之后。
十二、破產(chǎn)、違約等
　　1．如果被許可方在達(dá)成協(xié)議后3個(gè)月內(nèi)未開始生產(chǎn)和銷售一定量的第一節(jié)所述的產(chǎn)品，或者3個(gè)月后的某個(gè)月未銷售產(chǎn)品（或類產(chǎn)品），許可方在采取其他補(bǔ)償措施以外，可書面通知被許可方因其該月未生產(chǎn)銷售協(xié)議產(chǎn)品（或類產(chǎn)品）而終止合同。通知自許可方寄出之日起生效。
　　2．如果被許可方提出破產(chǎn)陳訴，或被判破產(chǎn)，或?qū)Ρ辉S可方提起破產(chǎn)訴狀，或被許可方無償還能力，或被許可方為其債權(quán)人的利益而轉(zhuǎn)讓，或依照破產(chǎn)法做出安排，或被許可方停止經(jīng)營(yíng)，或有人接收其經(jīng)營(yíng)，則此許可合同自動(dòng)終止。除非得到許可方書面表示的同意意見，被許可方、其接收者、代表、受托人、代理人、管理人、繼承人或被轉(zhuǎn)讓人無權(quán)出售、利用或以任何方式經(jīng)營(yíng)協(xié)議產(chǎn)品，或相關(guān)的紙箱、集裝箱、包裝材料、廣告、促銷和陳列材料。這是必須遵守的。
　　3．如果被許可方違反了本協(xié)議條款下的義務(wù)，許可方在提前10天書面通知后有權(quán)終止合同，除非被許可方在10天內(nèi)對(duì)其違約行為做出全部補(bǔ)償，令許可方滿意。
　　4．根據(jù)第十二條所述條款，終止許可合同將不影響許可方對(duì)被許可方擁有的其他權(quán)利。當(dāng)協(xié)議終止時(shí)，基于銷售額的使用費(fèi)即刻到期需馬上支付，不能缺交最低限度使用費(fèi)，且最低限度使用費(fèi)將不返還。
十三、競(jìng)爭(zhēng)產(chǎn)品
　　如果協(xié)議第一節(jié)所述的產(chǎn)品與目前、今后生產(chǎn)的使用該商標(biāo)的產(chǎn)品，或其下屬、附屬機(jī)構(gòu)生產(chǎn)的使用該商標(biāo)的產(chǎn)品相矛盾，許可方有權(quán)終止協(xié)議。許可方書面通知被許可方后30天此通知生效。根據(jù)第十五條的條款，被許可方在協(xié)議終止后有60天時(shí)間來處理手中的協(xié)議產(chǎn)品和在接到終止協(xié)議通知前正在生產(chǎn)的產(chǎn)品。然而，如果在60天期間，對(duì)協(xié)議產(chǎn)品的終止有效，被許可方應(yīng)繳納的實(shí)際使用費(fèi)少于當(dāng)年的預(yù)付保證金，許可方將把簽約當(dāng)年已付的預(yù)付保證金與實(shí)際使用費(fèi)之間的差額退還給被許可方。上句所述的退還條款僅適用于第十三條規(guī)定的協(xié)議終止情況，而不影響除表述相矛盾的條款外其它所有條款的適用性。
十四、最后報(bào)告
　　在協(xié)議期滿前60天內(nèi)，或收到終止通知的10天以內(nèi)，或是在無需通知的協(xié)議終止情況下10天以內(nèi)，被許可方應(yīng)向許可方出具一份報(bào)告以說明手中的和正在加工中的協(xié)議產(chǎn)品的數(shù)量和種類。許可方有權(quán)進(jìn)行實(shí)地盤存以確認(rèn)存貨情況和報(bào)告的準(zhǔn)確。若被許可方拒絕許可方的核查，將失去處理存貨的權(quán)利。許可方保留其擁有的其他法律權(quán)利。
十五、存貨處理
　　協(xié)議根據(jù)第十二條的條款終止后，在被許可方已支付預(yù)付款和使用費(fèi)，并已按第二條要求提供報(bào)告的情況下，如協(xié)議中無另外規(guī)定，被許可方可以在收到終止協(xié)議通知后60天內(nèi)處理其手中的和正在加工中的協(xié)議產(chǎn)品。合同到期后，或因被許可方未在產(chǎn)品，或其包裝紙箱、集裝箱、包裝材料和廣告、促銷、展示材料上加貼版權(quán)、商標(biāo)和服務(wù)標(biāo)志注冊(cè)標(biāo)簽，或因被許可方生產(chǎn)的產(chǎn)品的質(zhì)量、式樣不符合第七條所述許可方的要求，而導(dǎo)致協(xié)議終止，被許可方不得再生產(chǎn)、出售、處理任何協(xié)議產(chǎn)品。
十六、協(xié)議終止或期滿的效果
　　協(xié)議終止或期滿后，授與被許可方的一切權(quán)利即刻返還許可方。許可方可自由地向他人轉(zhuǎn)讓在生產(chǎn)、出售、分銷協(xié)議產(chǎn)品過程中使用該商標(biāo)的權(quán)利。被許可方不得再使用該商標(biāo)，或直接、間接地涉及該商標(biāo)。除第十五條所述的情況外，被許可方不得在制造、出售、分銷其自己的產(chǎn)品時(shí)使用類似的商標(biāo)。
十七、對(duì)許可方的補(bǔ)償
　　1．被許可方認(rèn)識(shí)到（除另有規(guī)定外），如果其在協(xié)議生效后3個(gè)月內(nèi)未開始生產(chǎn)、分銷一定量的協(xié)議產(chǎn)品，或在協(xié)議期內(nèi)未能持續(xù)地生產(chǎn)、分銷、出售協(xié)議產(chǎn)品，將立即導(dǎo)致許可方的損失。
　　2．被許可方認(rèn)識(shí)到（除另有規(guī)定外），如果在協(xié)議終止或期滿后，未能停止生產(chǎn)、出售、分銷協(xié)議產(chǎn)品，將導(dǎo)致許可方不可彌補(bǔ)的損失，并損害后繼被許可方的權(quán)利。被許可方認(rèn)識(shí)到，對(duì)此沒有恰當(dāng)?shù)姆裳a(bǔ)償。被許可方同意在此情況下，許可方有權(quán)獲得衡平法上的救濟(jì)，對(duì)被許可方實(shí)施暫時(shí)或永久禁令，或?qū)嵤┢渌ㄍフJ(rèn)為公正、恰當(dāng)?shù)牟脹Q。
　　3．實(shí)施這些補(bǔ)償措施，不影響許可方在協(xié)議中規(guī)定享有的其他權(quán)利和補(bǔ)償。
十八、無法執(zhí)行協(xié)議的原因
　　若由于政府法規(guī)的變化，或因國(guó)家緊急狀態(tài)、戰(zhàn)爭(zhēng)狀態(tài)和其他無法控制的原因，一方無法執(zhí)行協(xié)議，書面通知對(duì)方原因和希望解除協(xié)議的意愿，則被許可方將被免除協(xié)議下的義務(wù)，本協(xié)議將終止，而基于銷售額的使用費(fèi)將立即到期應(yīng)付，最低限度使用費(fèi)將不會(huì)返還。
十九、通知
　　除非有更改地址的書面通知，所有的通知、報(bào)告、聲明及款項(xiàng)均應(yīng)寄至協(xié)議記載的雙方正式地址。郵寄日視作通知、報(bào)告等發(fā)出之日。
二十、不允許合資企業(yè)
　　根據(jù)本協(xié)議，雙方不應(yīng)組成合伙人關(guān)系或合資企業(yè)。被許可方無權(quán)要求或限制許可方的行為。
二十一、被許可方不得再行轉(zhuǎn)讓、許可
　　本協(xié)議和協(xié)議下被許可方的權(quán)利、義務(wù)，未經(jīng)許可方書面同意，不得轉(zhuǎn)讓、抵押、再許可，不因法律的實(shí)施或被許可方的原因而受到阻礙。
　　許可方可以進(jìn)行轉(zhuǎn)讓，但需向被許可方提供書面通知。
二十二、無免責(zé)
　　除非有雙方簽字的書面契約，本協(xié)議的任何條款不得被放棄或修改。本協(xié)議以外的陳述、允諾、保證、契約或許諾都不能代表雙方全部的共識(shí)。任一方不行使或延誤行使其協(xié)議下的權(quán)利，將不被視作對(duì)協(xié)議權(quán)利的放棄或修改。任一方可在適用法律允許的時(shí)間內(nèi)采取恰當(dāng)?shù)姆沙绦驈?qiáng)制行使權(quán)利。除了如第六條和第十二條的規(guī)定，被許可方和許可方以外的任何人、公司、集團(tuán)（無論是否涉及該商標(biāo)），都不因本協(xié)議而獲得任何權(quán)利。
許可方（蓋章）：_________　　　　　　　被許可方（蓋章）：_________　　　　　　
代表（簽字）：_________　　　　　　　　代表（簽字）：_________　　　　　　　　
簽訂地點(diǎn)：_________　　　　　　　　　　簽訂地點(diǎn)：_________　　　　　　　　　　
附件agreement made this _________day of _________， between _________(hereinafter called "licensor")， and _________(hereinafter alled "licensee"):
whereas licensor owns certain valuable registered trademarks and ervice marks， and owns and has merchandising rights to various other icensor properties as defined in paragraph 1 of the rider attached hereto nd hereby made a part hereof (hereinafter called "name")， said name aving been used over the facilities of numerous stations in radio and/or elevision broadcasting in allied fields， and in promotional and dvertising material in different businesses and being well known and ecognized by the general public and associated in the public mind with icensor， and
whereas licensee desires to utilize the name upon and in connection ith the manufacture， sale and distribution of articles hereinafter escribed，
now， therefore， in consideration of the mutual promises herein ontained， it is hereby agreed:
1.　grant of license
　　　?。?）articles upon the terms and conditions hereinafter set forth， licensor hereby rants to licensee as a related company， and licensee hereby accepts the ight， license and privilege of utilizing the name solely and only upon nd in connection with the manufacture， sale and distribution of the ollowing articles. (insert description)
　　　　（2）territory the license hereby granted extends only to _________. licensee grees that it will not make， or authorize， any use， direct or indirect， f the name in any other area， and that it will not knowingly sell rticles covered by this agreement to persons who intend or are likely to esell them in any other area.
　　　?。?）term the term of the license hereby granted shall be effective on the _________day of _________ and shall continue until the _________ day of _________， unless sooner terminated in accordance with the provisions ereof. the term of this license may be automatically renewed from year to ear upon all the terms and conditions contained herein， with the final enewal to expire on december 31st， _________. at the end of each term， eginning with december 31st， _________， this license shall be utomatically renewed for a one year term expiring december 31st of the ollowing year， unless either party hereto shall be given written notice o the contrary at least thirty (30) days prior to the expiration date.
2.　terms of payment
　　　?。?）rate licensee agrees to pay to licensor as royalty a sum equal to _________percent of all net sales by licensee or any of its affiliated， ssociated or subsidiary companies of the articles covered by this greement. the term "net sales" shall mean gross sales less quantity iscounts and returns， but no deduction shall be made for cash or other iscounts or uncollectible accounts. no costs incurred in the manufacture， ale， distribution or exploitation of the articles shall be deducted from ny royalty payable by licensee. licensee agrees that in the event it hould pay any other licensor a higher royalty or licensing rate or ommission than that provided herein for the use of the name， than said igher rate shall automatically and immediately apply to this contract.
　　　?。?）minimum royalties licensee agrees to pay to licensor a minimum royalty of _________dollars (_________$) as a minimum guarantee against royalties to e paid to licensor during the first contract term， said minimum royalty o be paid on or before the last day of the initial term hereof. the dvance sum of_________ dollars ($ _________) paid on the signing ereof shall be applied against such guarantee. no part of such minimum oyalty shall in any event be repayable to licensee.
　　　?。?）periodic statements within _________ days after the initial shipment of the articles overed by this agreement， and promptly on the _________ of each alendar _________ thereafter， licensee shall furnish to licensor omplete and accurate statements certified to be accurate by licensee howing the number， description and gross sales price， itemized deductions rom gross sales price and net sales price of the articles covered by this greement distributed and/or sold by licensee during the preceding alendar _________， together with any returns made during the preceding alendar _________ for this purpose， licensee shall use the statement orm attached hereto， copies of which form may be obtained by licensee rom licensor. such statements shall be furnished to licensor whether or ot any of the articles have been sold during the preceding calendar _________.
　　　?。?）royalty payments royalties in excess of the aforementioned minimum royalty shall be due n the _________ day of the _________ following the calendar _________ in which earned， and payment shall accompany the statements urnished as required above. the receipt or acceptance by licensor of any f the statements furnished pursuant to this agreement or of any royalties aid hereunder (or the cashing of any royalty checks paid hereunder) shall ot preclude licensor from questioning the correctness thereof at any ime， and in the event that any inconsistencies or mistakes are discovered n such statements or payments， they shall immediately be rectified and he appropriate payment made by licensee. payment shall be in _________. domestic taxes payable in the licensed territory shall be ayable by licensee.
3.　exclusivity
　　　　（1）nothing in this agreement shall be construed to prevent licensor rom granting any other licenses for the use of the name or from utilizing he name in any manner whatsoever， except that licensor agrees that except s provided herein it will grant no other licenses for the territory to hich this license extends effective during the term of this agreement， or the use of the name in connection with the sale of the articles escribed in paragraph 1.
　　　?。?）it is agreed that if licensor should convey an offer to licensee o purchase any of the articles listed in paragraph 1， in connection with premium， giveaway or other promotional arrangement， licensee shall have _________ days within which to accept or reject such an offer. in the event hat licensee fails to accept such offer within the specified _________ ays， licensor shall have the right to enter into the proposed premium， iveaway or promotional arrangement using the services of another anufacturer， provided， however， that in such event licensee shall have a hree (3) day period within which to meet the best offer of such anufacturer for the production of such articles if the price of such anufacturer is higher than the price offered to licensee by licensor. icensee agrees that it shall not， without the prior written consent of icensor， (i) offer the articles as a premium in connection with any other roduct or service， or (ii) sell or distribute the articles in connection ith another product or service which product or service is a premium.
4.　good will
　　licensee recognizes the great value of the good will associated with he name， and acknowledges that the name and all rights therein and good ill pertaining thereto belong exclusively to licensor， and that the name as a secondary meaning in the mind of the public.
5.　licensor's title and protection of licensor's rights
　　　?。?）licensee agrees that it will not during the term of this greement， or thereafter， attack the title or any rights of licensor in nd to the name or attack the validity of this license. licensor hereby ndemnifies licensee and undertakes to hold it harmless against any claims r suits arising solely out of the use by licensee of the name as uthorized in this agreement， provided that prompt notice is given to icensor of any such claim or suit and provided， further， that licensor hall have the option to undertake and conduct the defense of any suit so rought and no settlement of any such claim or suit is made without the rior written consent of licensor.
　　　　（2）licensee agrees to assist licensor to the extent necessary in the rocurement of any protection or to protect any of licensor's rights to he name， and licensor， if it so desires may commence or prosecute any laims or suits in its own name or in the name of licensee or join icensee as a party thereto. licensee shall notify licensor in writing of ny infringements or imitations by others in the name on articles the same s or similar to those covered by this agreement which may come to icensee's attention， and licensor shall have the sole right to determine hether or not any action shall be taken on account of any such nfringements or imitations. licensee shall not institute any suit or take ny action on account of any such infringements or imitations without irst obtaining the written consent of the licensor so to do.
6.　indemnification by licensee and product liability insurance
　　licensee hereby indemnifies licensor and undertakes to defend licensee nd/or licensor against and hold licensor harmless from any claims， suits， oss and damage arising out of any allegedly unauthorized use of any rademark， patent， process， idea， method or device by licensee in onnection with the articles covered by this agreement or any other lleged action by licensee and also from any claims， suits， loss and amage arising out of alleged defects in the articles. licensee agrees hat it will obtain， at its own expense， product liability insurance from recognized insurance company which has qualified to do business in _________， providing adequate protection (at least in the amount of _________) for licensor (as well for licensee) against any claims， suits， oss or damage arising out of any alleged defects in the articles. as roof of such insurance， a fully paid certificate of insurance naming icensor as an insured party will be submitted to licensor by licensee for icensor's prior approval before any article is distributed or sold， and t the latest within _________ days after the date first written above; any roposed change in certificates of insurance shall be submitted to icensor for its prior approval. licensor shall be entitled to a copy of he then prevailing certificate of insurance， which shall be furnished icensor by licensee. as used in the first 2 sentences of this paragraph ， "licensor" shall also include the officers， directors， agents， and mployees of the licensor， or any of its subsidiaries or affiliates， any erson(s) the use of whose name may be licensed hereunder， the package roducer and the cast of the radio and/or television program whose name ay be licensed hereunder， the stations over which the programs are ransmitted， any sponsor of said programs and its advertising agency， and heir respective officers， directors， agents and employees.
7.　quality of merchandise
　　licensee agrees that the articles covered by this agreement shall be f high standard and of such style， appearance and quality as to be dequate and suited to their exploitation to the best advantage and to the rotection and enhancement of the name and the good will pertaining hereto， that such articles will be manufactured， sold and distributed in ccordance with all applicable federal， state and local laws， and that the ame shall not reflect adversely upon the good name of licensor or any of ts programs or the name. to this end licensee shall， before selling or istributing any of the articles， furnish to licensor free of cost， for ts written approval， a reasonable number of samples of each article， its artons， containers and packing and wrapping material. the quality and tyle of such articles as well as of any carton， container or packing or rapping material shall be subject to the approval of licensor. any item ubmitted to licensor shall not be deemed approved unless and until the ame shall be approved by licensor in writing. after samples have been pproved pursuant to this paragraph， licensee shall not depart therefrom n any material respect without licensor's prior written consent， and icensor shall not withdraw its approval of the approved samples except on _________ days' prior written notice to licensee. from time to time after icensee has commenced selling the articles and upon licensor's written equest， licensee shall furnish without cost to licensor not more than dditional random samples of each article being manufactured and sold by icensee hereunder， together with any cartons， containers and packing and rapping material used in connection therewith.
8.　labeling
　　　　（1）licensee agrees that it will cause to appear on or within each rticle sold by it under this license and on or within all advertising， romotional or display material bearing the name the notice "copyright(c) _________ (year)" in connection with name properties
　　　?。?）and (f) in ider， paragraph 1， and any other notice desired by licensor and， where uch article or advertising， promotional or display material bears a rademark or service mark， appropriate statutory notice of registration or pplication for registration thereof. in the event that any article is arketed in a carton， container and/or packing or wrapping material earing the name， such notice shall also appear upon the said carton， ontainer and/or packing or wrapping material. each and every tag， label， mprint or other device containing any such notice and all advertising， romotional or display material bearing the name shall be submitted by icensor for its written approval prior to use by licensee. approval by icensor shall not constitute waiver of licensor's rights or licensee's uties under any provision of this agreement.
　　　　（3）licensee agrees to cooperate fully and in good faith with licensor or the purpose of securing and preserving licensor's (or any grantor of icensor's) rights in and to the name. in the event there has been no revious registration of the name and/or articles and/or any material elating thereto， licensee shall， at licensor's request and expense， egister such a copyright， trademark and/or service mark in the ppropriate class in the name of licensor or， if licensor so requests， in icensee's own name. however， it is agreed that nothing contained in this greement shall be construed as an assignment or grant to the licensee of ny right， title or interest in or to the name， it being understood that ll rights relating thereto are reserved by licensor， except for the icense hereunder to licensee of the right to use and utilize the name nly as specifically and expressly provided in this agreement. licensee ereby agrees that at the termination or expiration of this agreement icensee will be deemed to have assigned， transferred and conveyed to icensor any rights， equities， good will， titles or other rights in and to he name which may have been obtained by licensee or which may have vested n licensee in pursuance of any endeavors covered hereby， and that icensee will execute any instruments requested by licensor to accomplish r confirm the foregoing. any such assignment， transfer or conveyance hall be without other consideration than the mutual covenants and onsiderations of this agreement.
　　　　（4）licensee hereby agrees that its every use of such name shall inure o the benefit of licensor and that licensee shall not at any time acquire ny rights in such name by virtue of any use it may make of such name.
9.　promotional material
　　　?。?）in all cases where licensee desires artwork involving articles hich are the subject of this license to be executed， the cost of such rtwork and the time for the production thereof shall be borne by icensee. all artwork and designs involving the name， or any reproduction hereof， shall， notwithstanding their invention or use by licensee， be and emain the property of licensor and licensor shall be entitled to use the ame and to license the use of the same by others.
　　　?。?）licensor shall have the right， but shall not be under any bligation， to use the name and/or the name of licensee so as to give the ame， licensee， licensor and/or licensor's programs full and favorable rominence and publicity. licensor shall not be under any obligation hatsoever to continue broadcasting any radio or television program or use he name or any person， character， symbol， design or likeness or visual epresentation thereof in any radio or television program.
　　　?。?）licensee agrees not to offer for sale or advertise or publicize ny of the articles licensed hereunder on radio or television without the rior written approval of licensor， which approval licensor may grant or ithhold in its unfettered discretion.
10.　distribution
　　　?。?）licensee agrees that during the term of this license it will iligently and continuously manufacture， distribute and sell the articles overed by this agreement and that it will make and maintain adequate rrangement for the distribution of the articles.
　　　?。?）licensee shall not， without prior written consent of licensor， ell or distribute such articles to jobbers， wholesalers， distributors， etail stores or merchants whose sales or distribution are or will be made or publicity or promotional tie-in purposes， combination sales， premiums， iveaways， or similar methods of merchandising， or whose business methods re questionable.
　　　?。?）licensee agrees to sell to licensor such quantities of the rticles at as low a rate and on as good terms as licensee sells similar uantities of the articles to the general trade.
11.　records
　　licensee agrees to keep accurate books of account and records covering ll transactions relating to the license hereby granted， and licensor and ts duly authorized representatives shall have the right at all reasonable ours of the day to an examination of said books of account and records nd of all other documents and materials in the possession or under the ontrol of licensee with respect to the subject matter and terms of this greement， and shall have free and full access thereto for said purposes nd for the purpose of making extracts therefrom. upon demand of licensor， icensee shall at its own expense furnish to licensor a detailed statement y an independent certified public accountant showing the number， escription， gross sales price， itemized deductions from gross sales price nd net sale price of the articles covered by this agreement distributed nd/or sold by licensee to the date of licensor's demand. all books of ccount and records shall be kept available for at least _________ years fter the termination of this license.
12.　bankruptcy， violation， etc.
　　　?。?）if licensee shall not have commenced in good faith to manufacture nd distribute in substantial quantities all the articles listed in aragraph 1 within _________ months after the date of this agreement or if t any time thereafter in any calendar month licensee fails to sell any of he articles (or any class or category of the articles)， licensor in ddition to all other remedies available to it hereunder may terminate his license with respect to any articles or class or category thereof hich have not been manufactured and distributed during such month， by iving written notice of termination to licensee. such notice shall be ffective when mailed by licensor.
　　　　（2）if licensee files a petition in bankruptcy or is adjudicated a ankrupt or if a petition in bankruptcy is filed against licensee or if it ecomes insolvent， or makes an assignment for the benefit of its creditors r an arrangement pursuant to any bankruptcy law， or if licensee iscontinues its business or if a receiver is appointed for it or its usiness， the license hereby granted shall automatically terminate orthwith without any notice whatsoever being necessary. in the event this icense is so terminated， licensee， its receivers， representatives， rustees， agents， administrator， successors and/or assigns shall have no ight to sell， exploit or in any way deal with or in any articles covered y this agreement or any carton， container， packing or wrapping material， dvertising， promotional or display material pertaining thereto， except ith and under the special consent and instructions of licensor in riting， which they shall be obligated to follow.
　　　?。?）if licensee shall violate any of its other obligations under the erms of this agreement， licensor shall have the right to terminate the icense hereby granted upon _________ days' notice in writing， and such otice of termination shall become effective unless licensee shall ompletely remedy the violation within the _________ day period and satisfy icensor that such violation has been remedied.
　　　?。?）termination of the license under the provisions of paragraph 12 hall be without prejudice to any rights which licensor may otherwise have gainst licensee. upon the termination of this license， notwithstanding nything to the contrary herein， all royalties on sales theretofore made hall become immediately due and payable and no minimum royalties shall be epayable or avoidable.
13.　sponsorship by competitive product
　　in the event that any of the articles listed in paragraph 1 conflicts ith any product of a present or future sponsor of a program on which the ame appears or is used， or with any product of a subsidiary or affiliate f such sponsor， then licensor shall have the right to terminate this greement as to such article or articles by written notice to licensee ffective not less than _________ days after the date such notice is given. n the event of such termination， licensee shall have _________ days after he effective date of such termination to dispose of all of such articles n hand or in process of manufacture prior to such notice， in accordance ith the provisions of paragraph 15. however， in the event such ermination is effective as to all the articles subject to this agreement nd the advance guarantee for the then current year has not been fully ccounted for by actual royalties by the end of the _________ disposal eriod， licensor shall refund to licensee the difference between the dvance guarantee which has been paid for such contract year and the ctual royalties. the refund provision contained in the preceding sentence ertains only to termination occurring pursuant to this paragraph 13， and hall not affect the applicability of any other paragraph to such ermination except as expressly contradicted herein.
14.　final statement upon termination or expiration
　　_________ days before the expiration of this license and， in the event of ts termination， _________ days after receipt of notice of termination or the appening of the event which terminates this agreement where no notice is equired， a statement showing the number and description of articles overed by this agreement on hand or in process shall be furnished by icensee to licensor. licensor shall have the right to take a physical nventory to ascertain or verify such inventory and statement， and refusal y licensee to submit to such physical inventory by licensor shall forfeit icensee's right to dispose of such inventory， licensor retaining all ther legal and equitable rights licensor may have in the circumstances.
15.　disposal of stock upon termination or expiration
　　after termination of the license under the provisions of paragraph 12， icensee， except as otherwise provided in this agreement， may dispose of rticles covered by this agreement which are on hand or in process at the ime notice of termination is received for a period of _________ days after otice of termination， provided advances and royalties with respect to hat period are paid and statements are furnished for that period in ccordance with paragraph 2. notwithstanding anything to the contrary erein， licensee shall not manufacture， sell or dispose of any articles overed by this license after its expiration or its termination based on he failure of licensee to affix notice of copyright， trademark or service ark registration or any other notice to the articles， cartons， ontainers， or packing or wrapping material or advertising， promotional or isplay material， or because of the departure by licensee from the quality nd style approved by licensor pursuant to paragraph 7.
16.　effect of termination or expiration
　　upon and after the expiration or termination of this license， all ights granted to licensee hereunder shall forthwith revert to licensor， ho shall be free to license others to use the name in connection with the anufacture， sale and distribution of the articles covered hereby and icensee will refrain from further use of the name or any further eference to it， direct or indirect， or anything deemed by licensor to be imilar to the name in connection with the manufacture， sale or istribution of licensee's products， except as provided in paragraph 15.
17.　licensor's remedies
　　　?。?）licensee acknowledges that its failure (except as otherwise rovided herein) to commence in good faith to manufacture and distribute n substantial quantities any one or more of the articles listed in aragraph 1 within _________ months after the date of this agreement and to ontinue during the term hereof to diligently and continuously anufacture， distribute and sell the articles covered by this agreement or ny class or category thereof will result in immediate damages to icensor.
　　　　（2）licensee acknowledges that its failure (except as otherwise rovided herein) to cease the manufacture， sale or distribution of the rticles covered by this agreement or any class or category thereof at the ermination or expiration of this agreement will result in immediate and rremediable damage to licensor and to the rights of any subsequent icensee. licensee acknowledges and admits that there is no adequate emedy at law for such failure to cease manufacture， sale or distribution， nd licensee agrees that in the event of such failure licensor shall be ntitled to equitable relief by way of temporary and permanent injunctions nd such other further relief as any court with jurisdiction may deem just nd proper.
　　　?。?）resort to any remedies referred to herein shall not be construed s a waiver of any other rights and remedies to which licensor is entitled nder this agreement or otherwise.
18.　excuse for nonperformance
　　licensee shall be released from its obligations hereunder and this icense shall terminate in the event that governmental regulations or ther causes arising out of a state of national emergency or war or causes eyond the control of the parties render performance impossible and one arty so informs the other in writing of such causes and its desire to be o released. in such events， all royalties on sales theretofore made shall ecome immediately due and payable and no minimum royalties shall be epayable.
19.　notices
　　all notices and statements to be given， and all payments to be made ereunder， shall be given or made at the respective addresses of the arties as set forth above unless notification of a change of address is iven in writing， and the date of mailing shall be deemed the date the otice or statement is given.
20.　no joint venture
　　nothing herein contained shall be construed to place the parties in he relationship of partners or joint venturers， and licensee shall have o power to obligate or bind licensor in any manner whatsoever.
21.　no assignment or sublicense by licensee
　　this agreement and all rights and duties hereunder are personal to icensee and shall not， without the written consent of licensor， be ssigned， mortgaged， sublicensed or otherwise encumbered by licensee or by peration of law. licensor may assign but shall furnish written notice of assignment.
22.　no waiver， etc.
　　none of the terms of this agreement can be waived or modified except y an express agreement in writing signed by both parties. there are no epresentations， promises， warranties， covenants or undertakings other han those contained in this agreement， which represents the entire nderstanding of the parties. the failure of either party hereto to nforce， or the delay by either party in enforcing， any of its rights nder this agreement shall not be deemed a continuing waiver or a odification thereof and either party may， within the time provided by pplicable law， commence appropriate legal proceeding to enforce any or ll of such rights. no person， firm， group or corporation (whether ncluded in the name or otherwise) other than licensee and licensor shall e deemed to have acquired any rights by reason of anything contained in his agreement， except as provided in paragraphs 6 and 21. in witness whereof， the parties have caused this instrument to be duly xecuted as of the day and year first above written.
licensor（signature）：_________　　　 licensee（signature）：_________